456 bet's Privacy Policy

456 bet is an online gaming and sports betting platform operated for users in Bangladesh. This Privacy Policy ("Policy") describes how 456 bet handles the personal information of its service users ("user" or "you"). This Policy applies to all services provided through our website, mobile application, and other digital channels.

By registering for or using our services, you are considered to have given your consent to this Privacy Policy. If you do not agree with any part of this Policy, you are requested to stop using our services.

This Privacy Policy must be read together with 456 bet's Terms and Conditions — both documents together form the complete agreement governing your account and use of our services.

456 bet collects your information from two sources: what you provide directly, and what is collected automatically from your activity on our platform.

2.1 Information You Provide Directly

Information you give us during account registration, verification, and payment processes:

• Full name, date of birth, and national ID or passport number
• Email address and mobile number
• Current address
• bKash, Nagad, Rocket, or bank account details (for transaction processing only)
• Messages or complaint details sent to customer support

2.2 Automatically Collected Information

Information collected automatically while you use our platform:

• Device type, operating system, and browser version
• IP address and approximate geographic location
• Time and duration of site visits and pages viewed
• Game play records, betting history, and transaction details
• Data obtained from cookies and similar tracking technologies

Collected information is used for specific, lawful, and transparent purposes. 456 bet never uses your information for purposes beyond those stated in this Policy.

3.1 Service Delivery and Operations

• Creating, verifying, and securely maintaining accounts
• Processing deposits and withdrawals
• Managing bonuses and promotional offers
• Calculating and distributing VIP program cashback and rewards

3.2 Security and Fraud Prevention

• Detecting and stopping suspicious transactions
• Identifying multiple accounts or improper activity
• Preventing unauthorised access to accounts

3.3 Personalised Experience and Communication

• Suggesting games, offers, and content based on your preferences
• Sending important account-related notifications
• Providing customer support services
• Sending promotional information with your consent

3.4 Responsible Gaming

Your gaming behaviour is monitored to identify unusual patterns and, where necessary, supportive measures are taken. For more details, read our Responsible Gaming Guidelines.

The 456 bet website and app use cookies and similar technologies. Cookies are small text files stored on your device that help our platform remember your preferences and improve our services.

4.1 Types of Cookies

• Essential Cookies: Required to maintain login sessions and security — these cannot be disabled.
• Functional Cookies: Used to remember your language, preferred games, and other settings.
• Analytics Cookies: Used to monitor and improve platform performance.
• Marketing Cookies: Used to display relevant advertisements — with your consent.

4.2 Cookie Controls

You can disable non-essential cookies through your browser settings. However, disabling certain cookies may cause some platform features to not work properly.

456 bet uses industry-standard technical and organisational measures to keep your information secure.

5.1 Technical Security

• All data transmission is secured through SSL/TLS encryption
• Sensitive data (passwords, payment information) is stored in encrypted form
• Firewalls and access controls are in place to prevent unauthorised access
• Regular security audits are conducted

5.2 Data Retention Period

All data is retained while your account is active. Even after account closure, certain information may be retained for as long as required for legal, regulatory, and fraud prevention purposes.

5.3 Data Breach

If a data breach occurs and there is a risk to your rights, 456 bet will notify you promptly as required by law and take the necessary corrective action.

456 bet does not sell your personal information to any third party. However, limited data sharing may occur in specific circumstances:

6.1 Service Provider Partners

Necessary information is shared with certain trusted third-party service providers for payment processing (bKash, Nagad, Rocket, and bank transfers), technical infrastructure, and fraud detection. These organisations operate under strict confidentiality agreements and may only use the data for specified purposes.

6.2 Legal Obligations

Information may be disclosed if required by a court order, a lawful request from a law enforcement authority, or applicable law. In such cases, 456 bet will make every effort to notify you in advance where possible.

6.3 Business Transfers

In the event of a merger, acquisition, or asset transfer, user data may be transferred. In such cases, the new entity will also be bound by the terms of this Privacy Policy.

As a 456 bet user, you have certain fundamental rights over your own information:

• Right of Access: You may request to know what information we hold about you.
• Right to Rectification: You may request that incorrect or incomplete information be corrected.
• Right to Erasure: In certain circumstances you may request that your data be deleted, although full deletion may not be possible where legal or contractual obligations apply.
• Right to Object to Processing: You may withdraw your consent to marketing communications and non-essential data processing at any time.
• Right to Data Portability: You may request your data in a common, portable format.

To exercise these rights, contact customer support. We generally respond to requests within a reasonable time. If you have any questions, you may find answers on our FAQ page.

All 456 bet services are strictly for persons aged 21 and above. We do not knowingly collect personal information from anyone under the age of 21. Age is verified during registration, and if evidence of a minor using an account is found, that account will be closed immediately and the collected data deleted.

If a parent or guardian suspects that their child has created an account on our platform, please contact customer support immediately.

456 bet may update this Privacy Policy from time to time in response to business changes, technical developments, or legal requirements. You will be notified of significant changes by email or through a notice on the platform.

The "Last Updated" date will be shown at the top of each version. Continued use of our services after any changes will be considered your acceptance of the revised policy. We recommend reading this page regularly to stay informed of any updates.

If you have any questions, concerns, or data-related requests regarding this Privacy Policy, please contact us:

• Live Chat: 24/7 direct chat support (in Bengali and English)
• Email: [email protected]

Our support team is available in both Bengali and English, seven days a week, twenty-four hours a day. To learn general information about 456 bet, visit our About Us page.